Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels, and customer-intent actions that show visitors moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (May 25–May 31)
This was a softer traffic week compared with the previous reporting period. Active users reached 251, sessions reached 346, and engaged sessions reached 337. These were down week-over-week, but the site still produced meaningful customer activity.
The key positive is intent quality. ARC still generated 101 click_to_shop events, which means customers continued moving from ARC pages into the Barnet shopping pathway. The new Vernon Square Mall page also showed measurable activity after the website button was added to the store Google Business Profile.
Although top-line traffic softened, ARC still generated more than 100 shopping-path clicks and the new Vernon Square Mall page is now showing measurable traffic from Google Business Profile activity.
Notes worth calling out
- Traffic softened: active users, sessions, and engaged sessions were lower than last week.
- Intent remained useful: click_to_shop still reached 101, keeping ARC-to-Barnet shopping intent visible.
- Vernon Square Mall is now measurable: the new store page generated 66 views and 31 active users.
- Monthly offers are gaining attention: the Harvey monthly discounted offers page generated 74 views.
PDF report download
The PDF contains the full weekly GA4 summary, supporting screenshots, charts, store-page analysis, acquisition performance, event tracking, and recommended next steps.
Active users: 251 • Sessions: 346 • Event count: 2,429 • Key events: 2,188Harvey 216 • Monthly Offers Harvey 74 • Guisachan 73 • Vernon Square Mall 66 • Glenmore 52The main weekly movement was a decline in traffic volume and engagement depth after last week’s stronger report. The key counter-signal is that commercial intent remained present.
| Metric | May 25–May 31 | WoW change |
|---|---|---|
| Active users | 251 | ↓ 7.0% |
| New users | 225 | ↓ 9.6% |
| Sessions | 346 | ↓ 9.4% |
| Engaged sessions | 337 | ↓ 11.1% |
| Page views | 841 | ↓ 9.6% |
| Average engagement time | 1m 21s | ↓ 30.8% |
| Event count | 2,429 | ↓ 10.7% |
| Key events | 2,188 | ↓ 10.5% |
| click_to_shop | 101 | ↓ 16.5% |
View screenshot in PDF: Reports snapshot / Engaged sessions, Active users, Sessions, Avg engagementStore-page activity shows several useful signals. Harvey remained the anchor, monthly offers gained visibility, and Vernon Square Mall showed early traction from GBP activity.
| Page | Views | Note |
|---|---|---|
| Home–Harvey Ave | 216 | Top store hub this week |
| ARC Monthly Discounted Offers – Harvey | 74 | Monthly offers gaining attention |
| Home–Guisachan | 73 | Solid store-page activity |
| Home–Vernon Square Mall | 66 | Positive early traction from GBP website button |
| Home–Glenmore | 52 | Healthy store-page activity |
| Home–Vernon | 41 | Watch next week |
| Home–Revelstoke | 27 | Watch next week |
The most useful store-page story is Vernon Square Mall. The page now has visible traffic, which supports the decision to connect the store’s Google Business Profile to the website.
View screenshot in PDF: Pages and screens reportOrganic Search remained the largest traffic source, while Direct improved and Referral softened compared with the previous week.
Sessions by channel
Organic Search continues to do the heavy lifting. Direct traffic is also a useful signal and may include customers arriving from saved links, Google Business Profiles, or links without full tracking.
View screenshot in PDF: Traffic acquisition reportEvent activity softened overall, but click_to_shop, clicks, and form submissions remained meaningful.
Key event movements
- page_view: 841 (↓ 9.6%)
- user_engagement: 602 (↓ 14.1%)
- session_start: 339 (↓ 10.6%)
- first_visit: 225 (↓ 9.6%)
- click: 129 (↓ 11.0%)
- click_to_shop: 101 (↓ 16.5%)
- form_submit: 68 (↓ 5.6%)
- scroll: 52 (↑ 23.8%)
Even during a softer week, ARC still generated more than 100 shopping-path clicks and 68 form submissions. That keeps the website tied to measurable customer intent.
View screenshot in PDF: Event count by Event name + Events tableBarnet click events
- click_to_shop: 101 (↓ 16.5%)
- High-level read: Shopping-path intent softened from last week, but remained strong overall.
click_to_shop remains the most important weekly proof-of-impact metric because it shows customers moving from ARC’s website into the Barnet shopping pathway.
View screenshot in PDF: click_to_shop row in Events reportDigital System Progress
The wider ARC digital system continues to mature: store pages, monthly offer pages, Product Finder pages, Google Business Profile links, and conversational chat bot improvements are working together to support customer discovery.
✅ Vernon Square Mall GBP website button is now generating measurable traffic
✅ Monthly offers are visible in page activity
✅ Product Finder pages support store-specific discovery
✅ Chat bots continue to improve availability answers and low-stock caution messaging
- Keep monitoring Vernon Square Mall: the page is now showing measurable traffic after the GBP website button update.
- Continue promoting monthly offers: the Harvey offer page is already showing activity and can support customer return visits.
- Watch click_to_shop next week: the metric softened but remains above 100, making it a strong proof-of-impact signal.
- Review referral traffic: Referral softened compared with last week and should be monitored for campaign or event-content movement.
- Maintain Product Finder and bot alignment: this continues to support product discovery, accurate availability answers, and quality control.
May 25–May 31 was a softer top-line traffic week, but ARC still generated meaningful customer intent. The site recorded 101 click_to_shop events, 68 form submissions, and the new Vernon Square Mall page generated 66 views after the GBP website button was added. Harvey remained the top store page, and monthly discounted offers are now visible in the page activity.
You can view the graphs and read our report in more detail from the PDF formatted document.
Click to download this reportGA4 Glossary (quick reference)
A 30-second guide to the core metrics used in this report.
Active users
Unique people who visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can have multiple sessions.
Engaged sessions
Sessions where the visitor showed meaningful engagement.
Views
Total page views, including repeat views by the same user.
Average engagement time
Average time users actively engaged with the site.
Event count
Total tracked interactions including page views, scrolls, clicks, form actions, and shopping clicks.
Key events
Events marked as important in GA4 to measure high-intent actions.
Intent Tracking (ARC → Barnet)
These events show measurable next-step behaviour toward shopping or calling.
click_to_shop
Outbound click from ARC into a store’s Barnet site. This is the strongest weekly shopping-intent signal.
click_to_product
Outbound click to a specific Barnet product page. Usually lower volume, but higher intent.
click_to_call
Tap or click on a phone number. This is a high-intent action, especially on mobile.
Event parameters captured (for reporting)
- store — which location: Harvey / Guisachan / Glenmore / Revelstoke / Vernon
- page_path — which ARC page the click happened on
- link_text — what button or link was clicked, such as “Shop” or “Buy”
- link_url — exact destination URL, usually the Barnet store link